Cookies have long been a staple in the average person’s snack rotation. Whether they’re dunkin’ them in milk, munching on them dry, or eating the raw dough with their hands like an absolute animal, people simply love cookies.
Since early 2020, cookie consumption jolted 25% in the US (I mean, who wasn’t watching Tiger King and polishing off a package of Oreos at the time?). These crumbly gems are the second-most popular dessert in America, coming in just behind ice cream and ahead of chocolate, with 95% of folks claiming they eat cookies every single month.
With all this delicious data, what conclusion can we come to?
Cookies are the perfect gift.
The universal love for cookies poises them as possibly the most appreciated, memorable, and delicious present of all time. And in the era of ecommerce at your fingertips, sending cookies near and far takes a matter of seconds — especially when you tap into all the right tech. Ready to unwrap this gift’s potential?
Picking Your Cookie Gifting Tech Stack
Bringing tech into the cookie convo might seem bizarre, but it’s a combo truly as impactful as white chocolate and macadamia nuts. When you mesh with a slick and seamless gifting platform, deploying cookies for any gifting occasion becomes effortless.
When it comes to choosing the right gifting tool, the first step is considering your cookie gifting circumstance. Mull over these must-asks before picking your tool du jour:
How often are you sending cookies as gifts?
Do you want to send the gift digitally or ship the cookies directly to an address?
Is it important to include a personalized gift note?
How much time do you have to spend sending cookies?
Are you sending gifts to friends and family or to your teammates and professional network?
Do you have a budget to spend on platform SaaS fees?
Sending cookies should be accessible to everyone, whether you’re running a gifting campaign for hundreds of customers or sending one gift to your work BFF who’s retiring, so we also won’t charge you a SaaS fee or hand you a $10k invoice just to get started.
Gifting should be an accessible channel, especially in the case of cookies.
Scale Online Gifting With Zapier
It feels good to receive and even better to give a box of crowd-pleasing cookies, and that should hold true whether you’re gifting one person or 1,000. Gifting is an inherently joyful moment. According to our math, gifting more should therefore bring you more joy — not more headaches, hassles, and tedious to-dos.
One way to scale your cookie gifting campaign is to tap into automation tools like Zapier. Zapier is a platform that, in a nutshell, connects any of your tools to any of your other tools so you can automate the tedium out of your day-to-day.
Connecting Zest and Zapier means the sky’s the limit when it comes to scaling your online gifting. With just a few clicks, you can set up Zaps (Zapier’s on-brand name for automations) like “If a deal is moved to Closed-Won in Hubspot, then send the account two dozen chocolate chip cookies.” Or “Send cookies to everyone who attended my webinar,” which is exactly what we’re going to show you in the video below.
Crank up Your Cookie-giving Game in Seconds
The ability to send cookies to anyone through the power of the internet is a modern marvel. But being able to do so without even lifting a finger? That’s the stuff dreams are made of.
Combining the forces of an evolved gifting platform like Zest and an automation tool like Zapier for your cookie gifts strips away the manual tasks that typically create bottlenecks. Zest makes quick work of shopping for cookies, gathering recipient addresses, personalizing gift notes, and sending the gifts, while Zapier’s user-friendly interface makes automating each gift as delightful to send as it is to receive.
If cookies aren’t one of your gifting go-tos yet, it may be time to reconsider. The flexibility in flavor, quantity, and price means your cookie gift can be curated to fit your exact gifting scenario. Zest users gift cookies for many reasons, including:
Saying “Thanks!” to everyone who attended a webinar.
Surprising brand fans and big supporters on social media.
Celebrating new clients and customers.
Welcoming new hires before their first day.
Giving coworkers and employees a delicious and thoughtful gift.
There are almost as many reasons to give someone cookies as there are people who love them. Get inspired by the use cases up above, or start testing your own cookie campaigns fit to your own goals. Whatever you do, have a delicious time doing it.
Ready to Give Zest a Go?
Get started today. No excessive platform fees & no CFO approval required.