The 2025 Gifting Playbook
Ready to turn gifting into a measurable growth channel for your brand? Grab 34 packed pages of gifting insights and proven how-tos across your entire gifting lifecycle from the leaders in online gifting tech, Zest and Yuzu.
Gifting growth starts right now.
Scrap outdated tactics and gifting guesswork this peak gifting season. Grab your free playbook ASAP and start growing this channel.
Join the brands making gifting easy.
Don't get stuck playing
catch-up.
Will your brand claim its share of the growing gifting market while it's still an unfair advantage, or wait until it becomes table stakes?
In this guide, you’ll learn:
- The global state of consumer and corporate gifting trends (and why the time to act is now).
- How to leverage emerging tech to make front-end and back-end gifting experiences memorable and money-making.
- How to build systems that turn every gift into a customer relationship — not just a one-time transaction.
“In an era where traditional paid channels are increasingly expensive and unpredictable, gifting represents something rare: an owned marketing channel that strengthens with scale.”
You’re One Guide Away From Gifting Domination
Gifting isn’t just a “nice-to-have.” It’s a must-have for DTC brands serious about tapping new growth channels, finding new customers, and sprinting ahead of the pack.
AOV
Make it easy for shoppers to stuff their carts with gifts going to multiple people and watch your order values take off.
LTV
When shoppers have a supreme gifting experience on your site, your brand becomes their go-to for gifting for any (and every) occasion.
CAC
Gather gift recipient info and craft nurture campaigns that organically convert these hot leads into hotter customers.
CVR
A checkout made for smooth and intuitive gifting erases friction and frustration so more gifters convert.
OMG
Blow your shoppers’ minds with a top-tier online gifting experience that expands your brand and blazes a whole new trail.
