Make Gifting Your Brand a Breeze

Your brand is hip. Your products are awesome. And with an ecommerce gifting strategy alive and kickin’ on your website, people can easily share your stuff with friends and family.

This organic brand sharing and awareness has more impact than your best marketing strategy, and a good ecommerce gifting strategy will give you a leg up on competitors who don’t offer a way for shoppers to gift. Turn your ecommerce store into a gifting destination perfect for any cause or just because.

Finding success in ecommerce is no longer boiled down to just pricing and products. For today’s shoppers, experience is king. People are willing to spend more for better experiences like personalization and communication—and that trend extends to your gifting strategy.

An evolved gifting experience is one that’s evolved beyond impersonal gift cards. It meets the new expectations of online shoppers who are looking for ease, personalization, and authenticity in every purchase they make. People want to give and receive meaningful gifts, and a modern gifting experience makes that possible.

Gift cards may still have a place in your ecommerce strategy as Zest is a great complement if you offer them on your site. However, we believe online gifting can be more thoughtful and personal than an e-gift card.

Gift cards can come off as cold, and they’re a forgettable gift (which explains why billions of gift card dollars go unspent every year in the US). With Zest, you empower shoppers to give thoughtful gifts that are more meaningful and memorable to gift recipients. And because you can collect both gifter and recipient details with every Zest gift, you can keep the relationship going long after the gifting event.

Influencer marketing is the hot marketing trend, and Zest makes it easy to send your products as free gifts to your network of ambassadors. The custom Gift Offer Builder and dashboard are included in every Zest plan. Just pick the product you’d like to gift, set your offer parameters, and send a unique gifting link to your influencer for fast redemption.

Zest’s gifting experience collects email addresses from both gift senders and recipients, and they can opt into your marketing within the Zest journey. In short, you could get two email addresses pushed into your marketing tools for every gift. If your gifting strategy currently doesn’t exist or is limited to gift cards, odds are good you’ll never collect the recipient’s email or have the chance to build a relationship with them.

What can you do with that coveted email addy? Add recipients to nurture sequences until they become your next best customer. Share special discounts with gifters to encourage more gifting. Show appreciation to gifters for sharing your brand! Ask for product reviews from the recipient using your goods (instead of the gifter who doesn’t have a clue). Remarket. Retarget. The options are endless with the email address.

Zest makes it possible for shoppers to send a gift in seconds. It’s a customer experience that’s convenient, communicative, and delightful. It’s one they’ll come back for time and time again when they’re searching for the perfect present.

Your gifting experience should fit right into your customer experience. When you install Zest, you have total flexibility around where to place the “Send as a Gift” button, button styling, app colors, gift note designs, and marketing opt-in language. Zest enhances the experience you’ve created and helps your brand stand out even more.