Online gifting marketplaces like Sendoso or Snappy can be a great tool in your sales strategy. After all, these are digital places to get discovered by new audiences and drum up sales through a new channel. One of the downsides, though?
Your fine-tuned branding takes a backseat.
Zest is the only white-label gifting platform built to live directly on an online brand’s website. So, unlike gifting marketplaces that put their own respective logos, colors, and language front and center, a Zest gifting storefront is an extension of your brand.

Zest partners can tap into a slew of branded settings like button shape, theme colors, images, and more to ensure their gifting storefront feels like a natural extension of their typical DTC shopping experience.
And if you’re wondering where to get started with these settings, don’t sweat it. We chatted up our very own head of design, Christine Pun, to guide us through some must-dos to make your Zest storefront fit right in with the rest of your website.
Tip #1: Make Your Corner Styles Match
While this may seem like a small detail, this li’l tip needs to be said. If your store touts rounded images and pill-shaped buttons, carry that theme through to your Zest storefront.


“You’ll be surprised how little you need to change for your brand language to come through!” says Christine.
The shape of your elements creates a unique style for your brand, and you want to keep that look flowing from product page description all the way through your gifting storefront for a cohesive look. And with four variations of container shape and five variations of button shape, there’s no reason not to match.
Tip #2: Use the Same Color for Primary and Selection Buttons
Primary buttons, like “Review & checkout,” should be on par with your gift selection buttons by making them the same color. “This is a simple way to create visual hierarchy, which is a fancy term for bringing all the important information forward,” advises Christine.
In other words, you want your most important buttons to stand out together and subtly give shoppers cues about which important buttons to push.

Tip #3: Avoid Red (If You Can)
“Red is the universal color for errors,” says Christine, “and if you make your buttons or gift selection color red, it’ll be hard for the shopper to see where real errors are.”
Pun does note one caveat to this tip: Use red if it’s your brand color.
If your shoppers are already accustomed to seeing red “Add to Cart” buttons on your website, they’re already subconsciously going to search for red buttons of a similar hierarchy on your Zest-powered gifting page.
Tip #4: Try To Stay Away From Gray
For reasons similar to Pun’s third tip, try to avoid using shades of gray for buttons. “Gray looks inactive,” warns Christine. The last thing you want is for shoppers to think your gift selection buttons are inactive and leave empty-handed.
Instead of opting for neutral colors, drop in pops of color straight from your brand’s palette in the form of hex codes.
“You’ll be surprised how little you need to change for your brand language to come through!”
— Christine Pun, Head of Design, Zest
Make Your Gifting Storefront One With Your Brand
We’ve updated Zest’s branded settings to give partners more flexibility and opportunity to match the rest of their website. Container shapes, colors, images, favicons — all of these can be tweaked and fine-tuned.
In the world of ecommerce, it’s hard to stand out and stick in the minds of consumers. Eliminating discontinuity and making your gifting storefront one with the rest of your thoughtfully built website is critical for ensuring your brand stays top of mind for every gifting need.
