Everyone and their grandma shops online these days. And just in case you’ve ever felt alone in your ecommerce habit, don’t worry — even the numbers say you’re not. Nearly 9 in 10 consumers in the US have purchased goods on the World Wide Web.
Hot buys include clothing, shoes, grub, and (you guessed it) gifts. The vast majority of shoppers now include online-only retailers on their holiday shopping lists. In fact, consumers in the US say they’re more likely to shop for gifts at ecommerce brands than anywhere else, including big box shops, department stores, and ye olde mall.
And it makes sense. Ecommerce is accessible, convenient, and fast. You can grab a gift someone will love without ever leaving your couch (just as God intended).
So if you’re one of the many, maaaany shoppers looking to buy the best online gifts this holiday season, read on for a few of the web’s most giftable brands.
If You Want to Send a Gift With a Gift Note
Fast, easy, and delightful digital gift note capability is a must-have in ecom today. After all, it’s objectively not convenient to send someone a gift online and then have to figure out the logistics and timing of a separate gift message.
Conscious Step
Conscious Step socks are primo in quality and style, plus every pair gives back to a good cause, like saving puppies and oceans. These are the perfect pick-me-up gift that doesn’t break the bank but always makes someone’s day.
Little Words Project
What’s better than a charm bracelet on your wrist that reads “BEST FRIENDS”? When your BB has a matching one, obvs. Let your pal know you’re thinking of them with a BFF bracelet, get ready for that new T. Swift concert together, or simply share the gift of something cute.
If You Want to Send Gifts to Your Inner Circle
Boys’ weekends. Girls’ night out. Bridal parties. Family reunions. There are times where you want to send a handful of your closest friends or fam a token of love or appreciation. The catch? Filling out your payment details again and again and again is a major pain.
Luckily, the brands below use Zest, which means you can pack your cart with gifts and send them to your whole inner circle in a single checkout. (Talk about convenient, eh?)
Bricoleur
Dish out some serious decadence. A gift from Bricoleur Vineyards hails straight from Sonoma’s Russian River Valley and makes anyone who imbibes feel like they’re right in the heart of Wine Country.
Linnea
Linnea offers curated candles, diffusers, sprays, and sets fit for birthdays, housewarmings, anniversaries, and beyond. If you’re hunting for a high-quality, deliciously scented present complete with printed gift note, check out Linnea.
If You Want to Send Many Gifts to One Location
Sometimes, everyone you need to give a gift to is in one handy location. Think holiday parties, conferences, and weddings. Don’t skimp on personalized gifting for your Big Event. Instead, check out these favorites.
Levain Bakery
Levain Bakery is an actual icon in the cookie world. Chewy insides, crunchy outsides, basically as big as your head — these cookies really have it all. Any event that has Levain cookies as the party favor is going to be talked about for a looong time.
Caroline’s Cakes
Another icon, Caroline’s Cakes packs a mouthful of Southern hospitality for any event. (Plus, Caroline’s Cakes has event ordering for their cakes and cake bites, opening up a lot of options for your party.)
If You Want to Send Many Gifts to Many People
This is a tricky category. Typically, if you want to send many gifts to many people (like, dozens or hundreds), you have to fill out a contact form on the bottom of a brand’s website and pray to the powers that be that the brand responds to you in a timely manner.
The brands below offer memorable, high-quality goods in curated gifting storefronts that let you pick out presents, personalize them, add gift messages, and send in one fell swoop (no contact forms required).
These brands are ideal for corporate gifts, client gifts, company milestones, the average consumer wielding a lengthy recipient list, or any other occasion where you need to buy a bunch of gifts but don’t have endless time to do so.
Assouline
Known for its luxury coffee table books digging into cultural moments, faraway destinations, and icons, Assouline is a perfect present for anyone who’s even a little intellectually curious. With topics like the Greek Islands, Federer, and Le Creuset, there’s quite literally something for everyone.
Brightland
Anyone who enjoys spending some time in the kitchen is more than familiar with olive oil, vinegar, and other essentials. The thing is, way fewer people actually treat themselves to the good stuff. Brightland makes some of the best on planet earth, and if you really want to wow your holiday gift recipients this year, we recommend putting this on your to-shop list.
Teak & Twine
Gift boxes are the ultimate people-pleasers — especially when they come from Teak and Twine. Beautifully packaged, deeply thoughtful, and 100% usable, gift boxes are a great idea any time you need to send gifts to a lot of folks who you might not know super intimately because odds are good, these curated crates are going to hit the spot.
If You Want to Send Online Gifts Instantly
We’ve all been there. You wake up, feeling awesome, and then BAM! Dread hits you as you realize it’s your employee’s 10-year anniversary, or maybe you just learned that your brother moved into his new apartment yesterday, or what if you forgot it was your favorite aunt’s birthday?
Whatever it is, we’ve all been in a bind when we need to give a gift ASAP and have no time to wait for processing and shipping. This is when brands offering instant e-gifting save the day.
E-gifts are gifts that can be delivered digitally instantly — by way of email, text, or link — complete with a personalized gift message. E-gifts also don’t require you to know an address as the recipient fills in those details when they digitally unwrap their present.
E-gifts are a no-brainer for anyone in a pinch or who wants to surprise and delight people on the fly.
Kate Weiser Chocolate
Kate Weiser Chocolate handcrafts artisanal treats that are almost too pretty to eat. Innovative flavors, gorgeous packaging, and the ability to send these gorgeous gifts to tons of people in a few clicks?This brand checks all the online gifting boxes.
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Graza
Graza started with some super adorable, super squeezable olive oil bottles and the rest is history. This brand is seemingly ubiquitous, but there’s good reason for that — this oil is good stuff at a great price. If you’re not sure what to give someone, Graza is a surefire win.
Milk Bar
Surprise and delight literally anyone with a world-famous Milk Bar Pie in mere seconds. This beauty is a classic and will make anyone’s day for any occasion (or no occasion at all). Christmas morning? No prob. Go on and deploy this delicious gift and give recipients something to look forward to in the days ahead.
The Best Online Gifts Are The Easiest to Send
Technically anything you can buy on the internet can be given as a gift. However, the best online gifts — as in, the ones that actually take the stress out of gift notes, gifting to multiple people, and more — are the ones sold by brands that are actually simplifying the whole process for you.
After all, giving a gift is a delightful act. Buying a gift online should be, too.
